Shelby Herman (She/Her) Book Now

Shelby Herman (She/Her)

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Shelby has been in the hair industry since 2016 and licensed since 2018. She believes deeply in the power of self-expression and the way intentional self-care can nourish the soul. Her work is rooted in ethical, sustainable practices that support both personal wellness and environmental mindfulness. Shelby opened her own studio in Asheville, NC, with a vision of creating a space centered around holistic and sustainable self-care. Although the studio closed after Hurricane Helene, her passion for integrative, plant-based hair care only deepened. She is currently studying to become a herbalist, with the goal of blending her knowledge of holistic wellness and hair artistry into a comprehensive, sustainable approach to beauty and wellness. After moving to Colorado in 2025, Shelby became an educator at the Aveda Institute in Denver, but realized being behind the chair remains her true passion. As a stylist, Shelby thrives on detailed, transformative color work—from vivids, to corrective color projects or lived-in blonding.  As far as cutting, she loves working with curly hair and bringing out natural texture, shags, and gender affirming styles. Whatever the project is she is intentional with what complements each client’s lifestyle while celebrating their individuality.

When she’s not behind the chair, Shelby enjoys spending time at home with her leopard gecko, Ru (yes, she’s a drag fan), and her two dogs, Scout and Jake. She loves attending live music with her partner and spending as much time outdoors as possible.

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