20 Feb New Aveda Hair Color Shine Treatments!
THE SCIENCE BEHIND
OUR NEW HAIR COLOR SHINE TREATMENTS
AND FEED MY LIPS LIPSTICKS
SHARE NATURALLY-DERIVED INGREDIENTS AND MORE!
Makeup artists and hair stylists are often the first people we turn to for advice on choosing colors. To make their suggestions, the pros take many factors into consideration, including our eye color, skin tone, and even the clothing we wear. “Then it turns into what lip color is best for your hair color,” says Wendy Prior, Executive Director of Technical Education. Complementary lip and hair tones can “create a more harmonious overall look,” she says. Based on this idea of color play, we’ve introduced Full Spectrum Demi+ Hair Color, a highly customizable, deposit-only hair color line as well as an expansive new lipstick collection called Feed My Lips. Want to try it? Ask for a Hair Color Shine Treatment at the salon.
“In developing the lip colors, we looked at three categories—warms, cools, and neutrals—and the shades that fall under each, so you can harmonize your lip color with your hair color,” says Janell Geason, Global Artistic Director for Makeup.
In addition to sharing complementary tones, both lines feature a high percentage of naturally derived ingredients (Full Spectrum Demi+ Hair Color is 93% naturally derived, while Feed My Lips is 95% naturally derived.*) Both lines also deliver high performance and color payoff, thanks to the way they’ve been formulated. (*from plants, non petroleum minerals and water. Learn more at Aveda.com.)
“The skin on the lips is only about three to six layers, whereas the rest of the body has 16 to 20,” says Divyesh Patel, Director of Research and Development. So, Feed My Lips features Cupuacu fruit butter, a super-potent botanical moisturizer. The formula also includes kukui oil, which in addition to softening lips, helps the color pigments spread evenly over your lips and add shine. Full Spectrum Demi+ Hair Color is in a gel base “made from a vegetable-sourced ingredient,” says Darcy Prater, Director of Formulations for Professional Hair Care. “And we added kukui oil for superior conditioning benefits.”
Ready to make color magic? Book an appointment here at Pompadours Hair Salon and pick up a Feed My Lips lipstick (or two!) to complement your new color.